To meet the needs of customers and compete in today’s digital economy, digital business transformation is needed. Becoming a digital business requires managing and governing your data in entirely new ways.
The rise of cloud technologies, IoT devices, and big data in multiple formats is creating new business opportunities—but also new challenges. Scattered across various on-premise and cloud applications and systems, this data is one of your most important assets, key to providing actionable insights, superior customer experiences, and a huge competitive advantage.
The challenge is integrating these new sources with long-standing data silos and transforming them into standardized formats to get a unified view of your business. What’s needed is a business strategy to address potentially huge costs, data inconsistencies, quality, and governance—and build a foundation of trusted data that supports:
- Intelligent decision-making
- Improved customer experiences
- Faster and more profitable product launches
- Accelerated time-to-value from acquisitions
- Increased operational efficiency