How Data Analytics Emerged as a Competitive Advantage for the Mercedes-AMG Petronas Formula One Team

Formula One™ is one of the most competitive and technology-intensive sports in the world. Data and analytics have become increasingly crucial for F1 teams because of how the sport has evolved over the years. Cars are supplying huge amounts of data through hundreds of channels, and it’s up to the teams to make sense of the volume, variety, and velocity of their data for the ultimate competitive advantage.