Customer Engagement Management (CEM): Ten Trends for Digital Business Transformation
This year, we're taking a slightly different approach to our annual loyalty trends blog. In keeping with a broader and more encompassing set of goals for the consumer marketer, we’ll be focused on the top ten digital transformation trends that in 2016.
For those of you that have followed this series over the past several years, fear not; the ultimate outcome of making the digital transformation is to develop more loyal, profitable, and responsive customer relationships. We will expand our reach to cover topics such as marketing creativity, organizational effectiveness, seamless mobile engagement, customer experience strategies, and predictive analytics—all focused through a lens of helping marketers navigate towards a powerful digital destination.
For the next ten weeks, please check back on the TIBCO Blog and our social networks (LinkedIn, Twitter, and Facebook) for our journey through this year's digital transformation trends. Until then, here is a preview of what's to come.