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Gartner’s Report - 7 Steps to Build a Successful Business Case for MDM Programs

To build a successful master data management (MDM) program, organizations must develop a solid business case. This report from Gartner provides a seven-step process that data and analytics leaders can use to gain and maintain buy-in from key business stakeholders. 

Use the outlined seven-step process to build a business case to:

  • Demonstrate business value with measurable key performance indicators (KPIs)
  • Set your MDM program in the context of quantifiable business benefits
  • Develop a vision, a strategy, and a roadmap for MDM as a key component of your overall analytics strategy

Informed and active stakeholder support greatly increases the likelihood of an MDM program succeeding. 

Download this report to learn more about how to gain support and reach your MDM program goals.


GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved. 

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. 

Gartner, 7 Steps to Build a Successful Business Case for MDM Programs,  7 April 2020, Malcolm Hawker, Simon Walker, Sally Parker

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