To build a successful master data management (MDM) program, organizations must develop a solid business case. This report from Gartner provides a seven-step process that data and analytics leaders can use to gain and maintain buy-in from key business stakeholders.
Use the outlined seven-step process to build a business case to:
- Demonstrate business value with measurable key performance indicators (KPIs)
- Set your MDM program in the context of quantifiable business benefits
- Develop a vision, a strategy, and a roadmap for MDM as a key component of your overall analytics strategy
Informed and active stakeholder support greatly increases the likelihood of an MDM program succeeding.
Download this report to learn more about how to gain support and reach your MDM program goals.
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Gartner, 7 Steps to Build a Successful Business Case for MDM Programs, 7 April 2020, Malcolm Hawker, Simon Walker, Sally Parker