This demo guides retail sales and marketing decision makers through a step-by-step advanced analytics application. Underpinned by data science workflows for customer segmentation techniques such as RFM and Customer Lifetime Value combined with Market Basket Analysis for Next Best Action product recommendations, this analysis produces actionable consumer insights using intuitive, interactive sliders, filters, and visualizations.
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A global leader in enterprise data, TIBCO empowers its customers to connect, unify, and confidently predict business outcomes, solving the world’s most complex data-driven challenges.