Sold-Out TIBCO NOW Conference Kicks Off in Berlin

Thought Leaders Highlight Key Business Initiatives for Going Digital Smarter



06 June, 2017


TIBCO Software Inc., a global leader in integration, API management, and analytics, today announced the kickoff of its sold-out TIBCO NOW® event, to be held at the Berlin Estrel Hotel and Conference Center through June 7. Professionals and business leaders will showcase the importance of taking digital transformation to the next level with advanced smart technology, along with discussing the latest market trends and innovations.

"In order to succeed in this evolving digital world, companies must think past traditional business intelligence tools and consider a digitally smarter approach," said Thomas Been, chief marketing officer, TIBCO. "TIBCO continues to place innovation first, focusing efforts on interconnecting data and augmenting the results to provide users with a seamless experience. This sold-out conference is a testament to the industry demand for platforms to fuel digital initiatives. The variety of product announcements that will be unveiled at the event are TIBCO's response to that need."

TIBCO NOW thought leaders spanning a range of industries, from transportation to finance, will educate attendees on the best methods for leading their companies through digital transformations and elevating their strategic plans to incorporate smarter technology. The global TIBCO NOW events allow conference goers to gain insights from regional experts, focusing on the specific takeaways necessary for their success. Conference highlights will include:

  • Keynotes from TIBCO executives such as Murray Rode, chief executive officer, Matt Quinn, executive vice president and chief technology officer, and Thomas Been, chief marketing officer;
  • Additional keynote presentations featuring leading customers, including Matt Harris, head of IT, Mercedes-AMG Petronas Motorsport, Wim Liet and Hans Tonissen, IT leaders, Nederlandse Spoorwegen, and Erwin Vezin, vice president, enterprise architecture, AccorHotels;
  • All-inclusive training sessions, led by TIBCO specialists, on a variety of TIBCO products; and
  • Opportunities to network with the broad assortment of global TIBCO clients from a myriad of industries.

The TIBCO Trailblazer Awards will also be distributed at the event, highlighting three exceptional companies who embody the digital revolution and have incorporated smart technology and innovation in their business strategies.

TIBCO is showcasing how companies can become digitally smarter at TIBCO NOW in San Diego, October 25-26. Take part in the conversation and attend the keynote sessions on Thursday, October 26 at 8:30am PT.

Follow @TIBCO on Twitter, and on our Facebook and LinkedIn pages to hear the latest news and updates from our team, and track #TIBCONOW on Twitter for live updates from the event.


TIBCO enables digital business solutions through smart technologies that interconnect everything and augment intelligence. This combination delivers faster answers, better decisions, and smarter actions. TIBCO provides a connected set of technologies and services, based on 20 years of innovation, to serve the needs of all parts of an organization—from business users to developers to data scientists. Thousands of customers around the globe differentiate themselves by relying on TIBCO to power innovative business designs and compelling customer experiences. Learn how TIBCO makes digital smarter at

TIBCO, TIBCO NOW, and the TIBCO logo are trademarks or registered trademarks of TIBCO Software Inc. and/or its subsidiaries in the United States and/or other countries. All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification.

TIBCO Software Inc.

Lloyd Berry

Public Relations

+1 650 846 8862