Sky Italy Chooses TIBCO to Manage Activation of Subscribers' Orders

With a CRM Cloud-Based Solution Built with the TIBCO Fulfillment Orchestration Suite, Sky Italy Aims to Increase the Efficiency of Their New Pay TV Subscription Management Processes



23 March, 2016


TIBCO Software Inc., a global leader in integration, analytics, and event processing, today announced that Sky Italy, a leader in supplying pay TV services, will adopt a TIBCO® solution for executing, synchronizing, and managing its subscribers' requests. The role of the TIBCO solution will be one of modeling the business processes started on the new CRM (Customer Relationship Management) system of Sky Italy, implemented on a market-leading cloud platform, granting the optimal coordination of the applications, both in the cloud and on-premises.

More specifically, Sky Italy has chosen the TIBCO Fulfillment Orchestration suite to manage and monitor the activation of the TV packages offered to its end customers. When a Sky agent gets a new customer or updates the offer to an already-active one, the new CRM sends a message to the TIBCO suite that, after verifying the order composition, optimizes its management up to when it's installed at home, giving real-time information on the process status to both CRM operators and the customers themselves.

"Sky has always pursued the use of state-of-the-art technologies to allow its customers to have the best possible TV watching experience," said Umberto Angelucci, chief technology officer, Sky Italy. "Order management is a key element of the program for transforming CRM processes and systems. We selected TIBCO because of the strength of its platform in managing the technical catalog, flexibility in rule management and ability to integrate with CRM systems. The goal is to get a strong improvement in the time-to-market of new commercial offers, in reducing the time to activation and to control the order management process, optimizing the time to manage calls to customer service."

The TIBCO Fulfillment Orchestration solution is composed of a technical catalog and an orchestration engine. It’s able to process information about the order from the CRM, generating a dynamic execution plan, obtained on the basis of the commercial input order and of the rules defined in the technical catalog. The extreme flexibility, granted by the rule engine included in the solution, makes it simple and extremely dynamic for creating and maintaining business processes.

"The choice made by Sky Italy to rely on the TIBCO site to fulfill customers' orders confirms the successes we have obtained in this market, with other important Italian and international companies," said Gianfranco Naso, regional vice president—Italy, Iberia & Turkey, TIBCO. "We are sure that this project will allow us to offer Sky Italy and its customers the chance to find new customer experience levels, attaining satisfaction and loyalty, which today are very important in all business sectors."


TIBCO Software empowers executives, developers, and business users with Fast Data solutions that make the right data available in real time for faster answers, better decisions and smarter action. Over the past 15 years, thousands of businesses across the globe have relied on TIBCO technology to integrate their applications and ecosystems, analyze their data, and create real-time solutions. Learn how TIBCO turns data—big or small—into differentiation at

TIBCO, TIBCO Fulfillment Orchestration, and the TIBCO logo are trademarks or registered trademarks of TIBCO Software Inc. and/or its subsidiaries in the United States and/or other countries. All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification.

TIBCO Software Inc.

Lloyd Berry

Public Relations

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