TIBCO Launches Integrated Loyalty Experience Utilizing Demandware Commerce

Demandware Clients Can Now Quickly Deploy End-to-End Customer Loyalty Experience with TIBCO Loyalty Lab Reward Platform

Palo Alto, CA


05 May, 2014


TIBCO Software Inc. (NASDAQ: TIBX) today announced that its integration between the TIBCO Loyalty Lab® platform and Demandware Commerce now makes it possible for mutual clients to launch a complete omni-channel customer engagement program with e-commerce capability that helps them avoid disparate point solutions. Companies can launch the TIBCO solution in less time than ever before, at a fraction of the cost and with dramatically reduced IT effort.

"Most retailers want to enhance their transactional customer relationships with real-time customer engagement to create fans and advocates, which is the essence of the Loyalty Lab value proposition. By integrating Loyalty Lab into the Demandware Commerce platform, the customer experience can be far richer," said Matt Elders, vice president and general manager, TIBCO Loyalty Lab.

Through the combined solution, a client's loyalty program is seamlessly integrated into the Demandware Commerce platform, with fully configurable fields anywhere in the site for sign-up, access to point balances, offers, reward activity and more. The TIBCO Loyalty Lab platform combines customer data and purchase activity, and its marketer-centric tools enable real-time offers, segmentation, qualification and rewards based on purchase activity and patterns – through any channel – all which empower marketers.

"The TIBCO Loyalty Lab integration can help retailers increase total customer lifetime value," said Tom Griffin, senior vice president, corporate development, Demandware. "Providing customers with the opportunity to leverage TIBCO's customer engagement management offering is a great example of how the Demandware LINK Technology Partner Program drives innovation."

TIBCO joins the best-of-breed Demandware LINK partner community committed to accelerating adoption of innovative commerce technologies that are complementary to the Demandware Commerce platform.

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TIBCO Software Inc. (NASDAQ: TIBX) is a global leader in infrastructure and business intelligence software. Whether it's optimizing inventory, cross-selling products, or averting crisis before it happens, TIBCO uniquely delivers the Two-Second Advantage® – the ability to capture the right information at the right time and act on it preemptively for a competitive advantage. With a broad mix of innovative products and services, TIBCO is the strategic technology partner trusted by businesses around the world. Learn more about TIBCO at www.tibco.com.

TIBCO, Loyalty Lab, Two-Second Advantage, and TIBCO Software are trademarks or registered trademarks of TIBCO Software Inc. or its subsidiaries in the United States and/or other countries. Other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification purposes only.

TIBCO Software Inc.

Lindsey Ashjian Torres

Public Relations

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