TIBCO Enhances Real-Time Loyalty Marketing Platform

Loyalty Lab Version 13.2 Delivers on Mobile Loyalty

Palo Alto, CA


29 July, 2013


TIBCO Software Inc. (NASDAQ: TIBX) today announced the latest version of its unified marketing platform, TIBCO Loyalty Lab® Reward 13.2. With this release, marketers can further utilize mobile channels to engage customers at precisely the right time.

"This release enhances the differentiated value we create for our customers – enabling relevant, contextualized engagement via their preferred channels," says Matt Elders, vice president, TIBCO Loyalty Lab. "Further integrating mobile takes the advantages of mashing data at rest with data in motion to the next level."

Loyalty Lab® Reward 13.2 uses a marketer-centric UI that helps organizations reduce reliance on IT and third parties and increase speed to market. It improves their ability to connect with customers in-store and while on the go using two new mobile-optimized features:

  • In-store enrollment, member lookup, account information, offers and more are enabled by TIBCO Loyalty Lab® Clienteling. Clienteling is optimized for any device that supports an Internet browser, including tablets, smart phones, and web-enabled POS systems.
  • On-the-go customer engagement is enabled by the TIBCO Loyalty Lab® Mobile Microsite. Customers have real-time access to program details, enrollment, offers, point balance and more from a mobile-optimized experience available on any device with an Internet browser.

For more information on the Loyalty Lab real-time marketing platform, visit:

TIBCO Software Inc. (NASDAQ: TIBX) is a provider of infrastructure software for companies to use on-premise or as part of cloud computing environments. Whether it's optimizing claims, processing trades, cross-selling products based on real-time customer behavior, or averting a crisis before it happens, TIBCO provides companies the two-second advantage® – the ability to capture the right information at the right time and act on it preemptively for a competitive advantage. More than 4,000 customers worldwide rely on TIBCO to manage information, decisions, processes and applications in real time. Learn more at www.tibco.com.

TIBCO, two-second advantage, Loyalty Lab and TIBCO Software are trademarks or registered trademarks of TIBCO Software Inc. in the United States and/or other countries. All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification purposes only.

TIBCO Software Inc.

Lloyd Berry

Public Relations

+1 650 846 8862