TIBCO Loyalty Lab Announces Two Upcoming Webcasts on Enabling Customer Loyalty Success

Pharmaca's Laura Coblentz to Discuss the Application of Analytics as a Part of Pharmaca's Feel Better Rewards Program

Palo Alto, Calif.


25 October, 2012


TIBCO Software Inc. (NASDAQ: TIBX) today announced two upcoming webcasts hosted by TIBCO Loyalty Lab®, designed to educate businesses on how to influence and monetize brand engagement through social interactions and the role customer analytics plays in loyalty success.

On Thursday, October 25, 2012, the webcast titled, "The Power of Analytics to Drive Loyalty," will be hosted by David Rosen, expert in strategy, analytics and consumer insights at TIBCO Loyalty Lab. Participants will learn how marketers are trending on the analytics spectrum and why customer analytics is a key enabler for loyalty success. Mr. Rosen will present intelligence based on TIBCO's survey of marketing executives along with the steps and data elements needed to create cohesive, consistent messaging, as well as personalized campaigns and offers for loyalty programs. Webcast attendees will also learn from Laura Coblentz, vice president of marketing, Pharmaca on how Pharmaca has applied analytics as a part of their loyalty program, Feel Better Rewards.

What/When:"The Power of Analytics to Drive Loyalty" webcast – Thursday, October 25, 2012, at 1p.m. EDT and 10 a.m. PDT. Hosted by Loyalty 360.

Register: Attendees can register for this complementary webcast at http://ow.ly/eCEl7

On Tuesday, November 6, 2012, the webcast titled "Success with Social Loyalty" will be hosted by Michael Greenberg, director of global solutions strategy, TIBCO Loyalty Lab. As traditional media channels, such as newspapers and pay-TV, are becoming less effective marketing vehicles, marketers must be committed to constructing brand engagement through today's social networking channels. To address this shift from traditional outlets to social channels like Facebook, Pinterest and Twitter; Mr. Greenberg will discuss the importance of:

  • Integrating social activity into existing reward structures
  • Shifting from rewarding transactions to rewarding engagement
  • Embedding a brand within the social channel
  • Extending of customer understanding through social profiling
  • Increasing engagement through social interactions

What/When:"Success with Social Loyalty" webcast – Tuesday, November 6, 2012, at 1:30 p.m. EDT and 10:30 a.m. PDT.

Register: Attendees can register for this complementary webcast at http://ow.ly/ex11B

TIBCO Software Inc. (NASDAQ: TIBX) is a provider of infrastructure software for companies to use on-premise or as part of cloud computing environments. Whether it's optimizing claims, processing trades, cross-selling products based on real-time customer behavior, or averting a crisis before it happens, TIBCO provides companies the two-second advantage® – the ability to capture the right information at the right time and act on it preemptively for a competitive advantage. More than 4,000 customers worldwide rely on TIBCO to manage information, decisions, processes and applications in real time. Learn more at www.tibco.com. For more information about TIBCO Loyalty Lab, please visit: www.loyaltylab.com.

TIBCO, two-second advantage, Loyalty Lab, and TIBCO Software are trademarks or registered trademarks of TIBCO Software Inc. in the United States and/or other countries. All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification purposes only.

TIBCO Software Inc.

Lloyd Berry

Public Relations

+1 650 846 8862