Association of San Francisco Bay Area Wingstop Restaurants Choose tibbr as Enterprise Social Network

TIBCO Software Inc. (NASDAQ: TIBX) announced that the San Francisco Bay Area Advertising Association, with membership consisting of wing chain Wingstop restaurant franchise owners and brand partners, has selected tibbr as its private social networking platform.

"With 35 restaurants in the Bay Area and more than 15 different brand partners, communication is very important. We needed a tool to help facilitate and improve collaboration among all our different owners and partners," said Terry Blanchard, president, South Bay Wings, Inc. "With tibbr, we have the ability to cost-effectively share information without having to meet in person. tibbr combines file-sharing and conversations in context, transferring the information that would otherwise have been lost in email. It's helping us on-board employees, and it's giving new brand partners context into everything that happened before they became involved. It's very powerful."

"We chose tibbr because the layout was really simple," said Tony Lam, president, San Francisco Bay Area Advertising Association. "I was able to pick up the tool in a matter of minutes and really understand how to do everything from create survey polls to add new user accounts. tibbr is a subject-based tool, and it allows our employees to collaborate on relevant issues. This helps us to satisfy our customers and better represent our brand."

"The association benefits from tibbr's ability to facilitate knowledge-sharing," said Ram Menon, president social computing, TIBCO. "Restaurant owners can connect and access information - documents, relevant messages and business processes - from an easy-to-use interface and their mobile devices. In real-time, employees can discover who knows whom, who knows what and what is where."

To learn more about how the Bay Area Wingstop locations benefit from using the tibbr social enterprise platform, and why they chose tibbr over other platforms, please click here.

About Wingstop

Founded in 1994 and headquartered in Richardson, Texas, Wingstop has more than 500 restaurants open across the United States and Mexico. With a sole focus on chicken wings, the Wingstop menu features 10 wing flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ and Louisiana Rub. Wings are made fresh, cooked-to-order and customers can also choose from home including Wingstop's award winning fresh-cut seasoned fries. Wingstop has experienced eight consecutive years of positive sales increase, was named a Top 10 Best Franchise Deal by QSR magazine, and has been voted ‘best wings' in markets across the country. Troy Aikman, three-time Super Bowl champion and Hall of Fame quarterback, has served as the chain's national spokesman since 2003 and recently joined the Wingstop Board of Directors. Wingstop was acquired in 2010 by affiliates of Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1.0 billion.

About tibbr

With hundreds of thousands of users in more than 25 countries, tibbr is the social enterprise platform that is revolutionizing the way we work, collaborate, learn and share. tibbr connects people, applications and data in context in an entirely personal way. tibbr brings together what matters–to individuals or groups–to get work done better, faster. It's an open, intensely flexible platform that can be delivered on premise or in the cloud. Learn more at www.tibbr.com.