TIBCO Spotfire to Present at MDDexec Sales & Marketing Excellence 2010

Presentation Discusses How Predictive, Highly Visual Analytics Can Deliver More Effective Marketing and Sales Campaigns in the Medical Device Industry

Somerville, Mass.

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18 May, 2010

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What: TIBCO Software Inc.'s Director of Life Sciences Industry Solutions for TIBCO Spotfire, Ben McGraw, and Senior Account Manager of Pharmaceutical Sales & Marketing for TIBCO Spotfire, Bill Innes, will co-present a session titled "Creating Sales and Marketing Insight: Drawing Inferences from Incomplete Data Sets" at the 2nd Annual Sales & Marketing Excellence 2010 conference. The conference is organized by Medical Device & Diagnostic Executive (MDDexec), a leading organization that facilitates the improvement of commercial strategy in the medical device and diagnostics industry.



Session Overview:  The challenges of running an effective sales and marketing campaign in the medical device business are all too familiar. The sales force can consist of both company and distributer representatives, visibility into the departments of a hospital chain is limited and third-party data from market intelligence firms is incomplete. As a result, marketing and sales must cobble together data from multiple sources in spreadsheets. In this environment, decisions are made by instinct, rather than through real insight, and the ability to forecast market trends is no more than guesswork. Ben McGraw and Bill Innes will discuss how TIBCO Spotfire addresses these challenges with a highly visual, predictive analytics platform that can be used by anyone in the organization to ask questions of the data and conduct "what-if" scenarios.

Attendees will learn:

  • How easily rendered visualizations of data from multiple sources empower sales reps to discover new insights and relationships that were previously hidden, so they can make adjustments to strategy and move from insight to action.
  • The power of being able to do ad-hoc querying of data without the need of IT intervention and how this enables marketers to make more accurate and predictive forecasts to support highly effective campaigns.

Where:  The event is being held on May 20-21, 2010, at the Radisson University Hotel in Minneapolis, Minn.

When:  Ben McGraw and Bill Innes will present Thursday, May 20, at 3:30 p.m. local time.

Information: For more information about the MDDexec Sales & Marketing 2010 conference, visit: http://www.mddexec.com/sales2010/index.php

To learn more about where TIBCO Spotfire executives and customers will be presenting in the coming year, please visit TIBCO Spotfire's events page at http://spotfire.tibco.com/about-spotfire/events/events-default.aspx.

About TIBCO

TIBCO Software Inc. (NASDAQ: TIBX) is a leading provider of enterprise analytics software for next generation business intelligence. TIBCO Spotfire products offer a visual and interactive experience that helps professionals quickly discover new and actionable insights in information. Distinguished by its speed to insight and adaptability to specific business challenges, Spotfire rapidly reveals unseen threats and new opportunities, creating significant economic value. Spotfire customers include industry leaders among the Global 2000 that have deployed Spotfire analytics to gain an information advantage over their competitors. For more information, visit http://spotfire.tibco.com.

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TIBCO, TIBCO Software, TIBCO Spotfire, and Spotfire are trademarks or registered trademarks of TIBCO Software Inc. or its subsidiaries in the United States and/or other countries. All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification purposes only.

TIBCO Software Inc.

Lindsey Ashjian Torres

Public Relations

+1 650 846 8862

public.relations@tibco.com