Improve the Fuel Marketing Customer Journey

Accenture works with TIBCO Connect and Predict solutions to provide insights into the utility journey through analytics and integration. The Accenture Market Communication Hub delivers API management, business process management, visual analytics, and data science capabilities so energy companies can fuel their competitive advantage.

Customer Challenge

No company is immune from digital disruption. As new technologies emerge, energy companies must reinvent to manage their ongoing digital transformation. Energy companies struggle to ensure efficient communications, including interactions and communications between sales and distribution companies. Energy companies need a flexible, scalable solution that can manage the complexity of operations, help address market opportunities, and mitigate data integrity issues.

Partner Solution

Accenture's Market Communications Hub provides visibility into all utility interactions, communications, and information data flows, such as managing regulatory requirements. The solution uses integration—and technologies from API management to business process management—as well as visual analytics and data science from TIBCO. With the Market Communications Hub, executives can proactively monitor, engage, and direct actions to effectively address market signals.


In the Italian utility market, sales organizations tap into the Market Communications Hub for advanced reporting on order status, meter readings, and passive invoices. The Market Communications Hub optimally supports massive order management within a short timeframe, guaranteeing data integrity, flexibility, and scalability.

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