The Fourth Industrial Revolution, called Digital Transformation, is a disruptive phenomenon that is running over the social, political and economic fabric. It is a 360° transformation that is inserting itself in the heart of any business, redefining the markets and the boundaries between companies. It is, therefore, a point of no return, where business models must necessarily be rethought. The survival of companies is at stake. Alycante is a management consulting firm, managerial training and advanced IT solutions, able to drive the organizational realities on this path of strategy change, business models, from technology and organization point of view.