As they strive to become more data-driven, many organizations discover that they actually lack real-time insight into customer needs and behavior. At the same time, the data-savvy employees of these companies find they can’t easily access data and analytical insight when they need it most.
The fact of the matter is, traditional on-premise business intelligence (BI) platforms, although effective at creating static views of historical information, fall far short when it comes to flexibility and speed. As a result, companies today increasingly seek alternative and hybrid approaches to analytics, approaches that can provide their staff with the tools needed to do their jobs and serve a new generation of customers.
In this webinar, Aberdeen Group VP and Principal Analyst, Michael Lock, will discuss findings from his latest research into the current state of business intelligence (BI) and analytics. You will learn:
- What business pressures drive the need for new approaches to BI
- Key practices that empower the analytical workforce (e.g. cloud/hybrid infrastructure and mobile intelligence)
- Top strategies for understanding and meeting the needs of today’s customers (e.g. location-based intelligence, predictive analytics)