Sisal operates in the regulated gaming sector, managing a wide range of on and offline games: lotteries, betting, casino games and ADI.
Sisal operates in the regulated gaming sector, managing a wide range of on and offline games: lotteries, betting, casino games and ADI.
Data has a central role in understanding how customers behave. Sisal needed to link web data with betting data to see when a customer bets and for what amount. Additionally, the company wanted to better understand lost customers, those who visit the website, but don’t end up playing. Read this TIBCO blogpost to find out how Sisal used TIBCO Jaspersoft software to accomplish this.