Marketers: Move from a Data, to Insight Driven Approach

As a marketing expert, you know that the days of relying on just a great ad or a cool brand to drive market share, retain  customers, or increase  lifetime customer value are long gone. Data and insight now drive your every decision. (But we all  still love great ads.)  

But many CMOs still think that a data-driven marketing approach is the destination, that by investing in new “martech” tools, they will succeed. Why, then, do they fail?

In this insightful webinar, Brian Hopkins, VP and principal analyst at Forrester Research, and Shawn Rogers, director of analytical strategy at TIBCO, will discuss why the best brands and marketers in the world are adopting an insight-driven approach. 

They detail this new approach, built on systems of insight, where people, process, and technology can help drive your marketing efforts to incredible levels of success.

We will focus on:

  • The difference between a data-driven and an insights-driven approach
  • What an insights process is, and what makes up a system of insight
  • Why current data platforms are only a foundation

Marketing has always been about competing to win. Want to help drive the next Martech revolution – and get it right? Join us to hear the next evolution in marketing – the insights-driven one!

웨비나 보기

등록을 계속하기 위해 TIBCO Software Inc. 및 TIBCO 계열사(총칭 “TIBCO”)는 귀하로부터 아래의 개인 정보를 수집해야 합니다. 이 TIBCO 리소스에 등록하면 TIBCO가 이 데이터를 처리하고 리소스 관련 정보로 이메일, 전화 및/또는 소셜 미디어를 통해 귀하에게 연락하는 데 동의하는 것으로 간주됩니다.

TIBCO는 또한 귀하가 관심을 가질 수 있는 제품 및 서비스와 관련하여 이메일, 전화 및/또는 소셜 미디어를 통해 귀하에게 연락하고자 합니다. 아래에 기재된 귀하의 개인 정보를 사용하는 데 대해 동의를 표해 주십시오.

TIBCO는 제품 및 서비스와 관련하여 저에게 연락할 수 있습니다.