Vice President, Principal Analyst, Forrester Research
Martin serves eBusiness & Channel Strategy Professionals. He leads the development of Forrester's digital business transformation playbook, which focuses on how firms must rethink their business strategies to compete in the digital age. Martin covers digital and eBusiness maturity. His research focuses on how firms can adopt organizational structures, processes, sourcing strategies, and metrics that help them embed digital tools and capabilities throughout their organizations to become both more customer-centric, agile, and innovative in how they embrace change. He is based in the UK but covers global trends.