Marketers: Move from a Data, to Insight Driven Approach

As a marketing expert, you know that the days of relying on just a great ad or a cool brand to drive market share, retain  customers, or increase  lifetime customer value are long gone. Data and insight now drive your every decision. (But we all  still love great ads.)  

But many CMOs still think that a data-driven marketing approach is the destination, that by investing in new “martech” tools, they will succeed. Why, then, do they fail?

In this insightful webinar, Brian Hopkins, VP and principal analyst at Forrester Research, and Shawn Rogers, director of analytical strategy at TIBCO, will discuss why the best brands and marketers in the world are adopting an insight-driven approach. 

They detail this new approach, built on systems of insight, where people, process, and technology can help drive your marketing efforts to incredible levels of success.

We will focus on:

  • The difference between a data-driven and an insights-driven approach
  • What an insights process is, and what makes up a system of insight
  • Why current data platforms are only a foundation

Marketing has always been about competing to win. Want to help drive the next Martech revolution – and get it right? Join us to hear the next evolution in marketing – the insights-driven one!

Watch Webinar

To process your registration, TIBCO Software Inc. and TIBCO affiliates (collectively “TIBCO”) need to collect the below personal data from you. By registering for this TIBCO resource, you are consenting to TIBCO processing this data and contacting you by email, telephone, and/or social media with resource-related information.

TIBCO would also like to contact you by email, telephone, and/or social media regarding their products and services that may be of interest to you. Please indicate your consent to this use of your personal data below.

TIBCO may contact me regarding its products and services.