APIs are being widely embraced as an enabler of digital businesses. Companies in Financial Services, Retail, Travel, Health Care, and other industries are all leveraging APIs to rapidly deliver innovative products to market and to reach new customers through new channels. But this doesn’t happen by accident – or by magic. You must understand how APIs apply differently to varying business scenarios and competitive dynamics. You must take a new view of how your organization sees its business and strategy. And you must understand how API design and business strategy are intertwined.