Marketo Integration: A Sales and Marketing Love Story

TIBCO gives you a flexible, powerful, and affordable solution for all your Marketo integration needs.

Let’s admit it. Marketo runs your marketing department and you want to get the most out of it. But how? You need to connect it to everything in your organization. TIBCO gives you a flexible, powerful, and affordable solution for all your Marketo integration needs.

Benefits

Improve lead context, sales insight

By integrating applications, you can enhance your Marketo leads with continually updated information as it’s gathered from each of your systems. Your sales team will have more complete and valuable context for developing insight into how to best follow up with prospects and customers.

Make Marketo run faster

Speed up Marketo by choosing the fields you want to sync with other applications, rather than syncing every field, every time. Instead of calls going directly to Marketo, you can send a single API call to your integration platform that can then orchestrate among your other apps in parallel, reducing calls to Marketo and other systems, and freeing them up to perform other tasks more quickly.

Make Marketo run faster

Speed up Marketo by choosing the fields you want to sync with other applications, rather than syncing every field, every time. Instead of calls going directly to Marketo, you can send a single API call to your integration platform that can then orchestrate among your other apps in parallel, reducing calls to Marketo and other systems, and freeing them up to perform other tasks more quickly.

Automate tasks to save time

TIBCO moves information and data between systems automatically, so you can focus on other tasks. You can use TIBCO’s embedded workflow capabilities to perform actions such as alerting multiple systems when new data is entered, checking for duplicate records, performing data cleansing, and much more.