Three UK

Three is a visionary that is revolutionizing the mobile market in the UK and demonstrating that silly stuff matters to the lives of their customers. Three has become a disruptor in the mobile market by leveraging IT as a differentiator that fuels business growth and substantial results.

Three UK

Three is a visionary that is revolutionizing the mobile market in the UK and demonstrating that silly stuff matters to the lives of their customers. Three has become a disruptor in the mobile market by leveraging IT as a differentiator that fuels business growth and substantial results.

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Less than 15% of customers in the UK trust their operator. To put that into context, the industry is less trusted than banks and journalists. There is a huge market for an operator willing to take the moral high ground, by not just delivering on technology but trying to make customers' lives better.

Graham Baxter
,
COO

Trailblazer Award Winner

2014

Three UK revolutionizes the telecom market for over a decade leveraging TIBCO

Reinventing how they emotionally connect with customers, dramatically improving the customer experience.

Three UK Wins the "Visionary" Award

Three has been revolutionizing the telecom market for over a decade. They carry 45% of the UK’s mobile traffic, all of which is controlled in real-time by the TIBCO platform, enabling them to have contextually relevant, event-related conversations with their customers. By offering “4G for free” and "zero additional charges for roaming to many countries" they are reinventing how they emotionally connect with their customers; challenging the 'way things are done', resulting in dramatic improvements to the customer experience.

X

4G FOR FREE

And "zero additional charges for roaming to many countries"