Before working with TIBCO, a well-known athletic lifestyle brand's previous analytics platform lacked in-depth capabilities that limited functions for several use cases. It had been using legacy business intelligence (BI) tools, centralized business application creation, and ad-hoc reporting built on an ETL process. These methods were simply not agile enough to scale. To keep up with the changing technology landscape, the brand needed an easier way to mash up existing and new data sources with minimal IT assistance.

To improve customer satisfaction and operational efficiency, the brand chose TIBCO Spotfire software for its ability to share business-wide insights at scale while managing the complexities of multiple data sources and ETL processes. The company saw that TIBCO’s solutions offered a greater selection of data visualizations and analytics compared to competitors. According to an applications manager of BI and analytics, "Consumer insight is an area that our company has been expanding into aggressively, and TIBCO Spotfire analytics has been at the core of that." With its deeper understanding of customer preferences, the company relies on the Spotfire platform to help drive a connected experience for customers through omnichannel journeys and demand-driven fulfillment.

In addition, it can now efficiently scale analytics for a reliable view of business operations including supply chain, helping build company resilience and optimized resources.

Over the past six years, use of Spotfire software grew. Now, 140 analysts, 3,200+ consumers, and 450 Spotfire visual analytic apps drive decisions on business expansion, consumer insights, and e-commerce process optimization. The Spotfire solution allows the brand to make use of data as never before—extending insight sharing across core use cases for retail, wholesale demand planning, and value chain operations.

Today, the journey continues with the TIBCO Spotfire Mods lightweight framework providing even greater customization of analytics applications. Currently, the brand has both the Spotfire Area and Spider Chart visualization mods in production with more to follow.

According to a data engineer, "Mod customizations give us a great way of knowing what our consumer base is, and how they think of us and our competitors."

The Spotfire platform has proven to scale with ever-changing needs as this company continues to serve new use cases with timely consumer insights, interactive reports, and visual analytic apps. Retail store managers use Spotfire interactive visual applications daily to understand new styles, colors, sizes, and delivery timelines—and this use is expanding to global teams.

A company representative says, "Since implementing Spotfire analytics in 2015, adoption is really skyrocketing. It's become one of the key foundations for a lot of decisions. We have a number of business processes that are transformed by having easy access to data and being able to get it at a moment’s notice."

During 2020's pandemic-related supply chain disruptions, the Spotfire platform was used to gain visibility into critical logistics. This application scaled beyond the supply chain and now also helps accelerate the onboarding of suppliers and partners.

Looking to the future, this athletic brand is excited to implement more Spotfire Mods to further advance consumer insight discovery and allow even deeper brand affinity analysis. The company reports personalization will be a critical enabler for maturing e-commerce offerings.