General Mills

General Mills is a food manufacturing company with a goal of nourishing lives around the world.

General Mills

General Mills is a food manufacturing company with a goal of nourishing lives around the world.

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“We wanted to democratize our data. Free it up so that anybody can have access. Having data land in a BI tool where users can manipulate it and find insights is one way to remove barriers and begin democratization. Spotfire definitely meets our needs.”

Senior Manager
,
Big Data

Trailblazer Award Winner

2014

General Mills Feeds Smart Marketing and Decision-making with Spotfire

Trusted and impactful visualizations, faster action, reduced costs

General Mills Wins "Innovator" Award

General Mills is one of the world’s largest food companies. They are on a multi-year journey to innovatively deliver a world-class enterprise-level collaborative analytics and reporting service. Propelled by TIBCO Spotfire, this service will dramatically improve brand value, customer interactions and loyalty, and facilitate superior product delivery with the reliability of a company that’s been in business for over 150 years.

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4 TO 6 HOURS

Time spent gathering data before Spotfire, now eliminated