General Mills Feeds Smart Marketing and Decision-making with Spotfire
Trusted and impactful visualizations, faster action, reduced costs
General Mills Wins "Innovator" Award
General Mills is one of the world’s largest food companies. They are on a multi-year journey to innovatively deliver a world-class enterprise-level collaborative analytics and reporting service. Propelled by TIBCO Spotfire, this service will dramatically improve brand value, customer interactions and loyalty, and facilitate superior product delivery with the reliability of a company that’s been in business for over 150 years.