Edmunds.com

A leading resource for car shopping and automotive information, Edmunds.com is committed to helping more than 18 million people find the car that meets their every need. Edmunds’ rich automotive data and strong partnerships fuel the best customer experience possible. Yet in order to grow the business and innovate in the space, the company needed a fast and efficient data delivery layer that would allow Edmunds to onboard partners fast and open its data to developers.

Edmunds.com

A leading resource for car shopping and automotive information, Edmunds.com is committed to helping more than 18 million people find the car that meets their every need. Edmunds’ rich automotive data and strong partnerships fuel the best customer experience possible. Yet in order to grow the business and innovate in the space, the company needed a fast and efficient data delivery layer that would allow Edmunds to onboard partners fast and open its data to developers.

"

Mashery is the difference between having an API and having an API ecosystem.

Ismail Elshareef
,
Director of Open Platform

Edmunds.com Drives Innovaction and Revenue with Partners and Developers

Builds an ecosystem and expands revenue, business development, and brand awareness

Edmunds chose Mashery for its established quick time to market for implementation, and its easy to use dashboard to manage traffic and partners alike. The ribbon on the package for Edmunds was adding Mashery Developer Platform Services to ensure success in the developer community.

Goals of API Program

  • Promote innovation with Edmunds data through Developer Outreach
  • Grow the Edmunds brand through a public developer portal and apps across devices
  • Speed up the partner onboarding process

Results

  • API has cut app development time by 75%
  • Relative to Q3 2011, member registrations have increased 742% and production developers have increased 5,150% in two years
  • B2B partnerships with the likes of eBay and Toyota

75%

reduction in development time
Case Study