Hear how Banco Azteca created powerful linkages across its banking and retail businesses and beyond, delivering greater value and compelling customer experiences. The company's digital transformation is enabling an extensive ecosystem to provide not only financial and retail transactions, but contextual-based offers to a new digital customer user base. Further, hear from Azteca's transformation and innovation director for IT, Javier Solano Vazquez, describe how his organization organized itself to instill governed innovation throughout the company.