Argos

As part of Home Retail Group and one of the United Kingdom’s largest retailers, Argos serves millions of customers through hundreds of stores across the UK with sales worth £3.9 billion in 2012. Recently, Argos took bold, transformative measures to respond to market disruption from competitors selling online in addition to the move by grocers into non-food product ranges.

Argos

As part of Home Retail Group and one of the United Kingdom’s largest retailers, Argos serves millions of customers through hundreds of stores across the UK with sales worth £3.9 billion in 2012. Recently, Argos took bold, transformative measures to respond to market disruption from competitors selling online in addition to the move by grocers into non-food product ranges.

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Our API strategy is a vital part of Argos' transformation plan.

Jeremy Gooch
,
Integration Domain Architect, Home Retail Group

Argos Beats Back Competition with APIs

From Retailer to Digital Retail Leader

APIs Drive Opportunity Explosion

By leveraging Mashery API Management, Argos can set alerts for transaction problems and ensure optimum API performance for its apps across all mobile devices. The seamless integration with Argos’ enterprise systems instills the Argos API platform with a powerful competitive edge in that Argos’ apps will become more intelligent and more responsive to individual customers. Home Retail Group has already developed four apps that have been downloaded millions of times, and other mobile apps are on the way.

Goals

  • Find an API management solution that could be scaled easily
  • Provide the utmost security for its data
  • Supercharge its mobile strategy by deploying apps on multiple platforms

Results

  • 125% increase in in YTD sales via mobile apps
  • Apps available on 3 devices: 2.8 million downloads on iPhone, 1 million+ downloads on Android, 450,000 downloads on iPad
  • Mashery Control Center protects against unwarranted use of the Argos API

125%

Increase in sales via mobile apps
Case Study