Senior Associate Customer Marketing Manager

Overview

  • The TIBCO Customer Marketing team is offering a unique opportunity to be part of one of the fastest growing groups in TIBCO responsible for developing customer advocates and marketing to our customers across the customer lifecycle

  • This is a full time, India-based coordinator position with an opportunity to contribute to a global marketing organization and work alongside top talent in the areas of marketing, customer advocacy, event planning, public relations, analyst relations and more

What You'll Do

  • Own operational execution of all customer communication campaigns such as onboarding emails, newsletters, education & enablement opportunities, etc.
  • Establish and manage customer marketing communications calendar and processes to prevent disjointed or too-frequent requests for participation and communication
  • Partner closely with broader team to source relevant content to support all campaign emails
  • Work closely with the customer marketing campaigns role to build and send digital campaigns from creation to performance reporting and follow-ups 
  • Evaluate accuracy of customer data and institutionalize persona identification process and enhancements
  • Maintain various project support tickets for creating assets (such as creative, web, video-based, etc.) for email campaigns
  • Build lookbooks for supportive (and double-click) campaign material
  • Help with sourcing campaigns to target advocates and encourage acts of advocacy throughout customer lifecycle
  • Create and manage program KPIs and goals, ensuring visibility via reports and dashboards 
  • Support the day-to-day customer marketing operations and programs

Who You Are

  • 5+ years experience in professional marketing or operations environment preferred (Communications)

  • Bachelor’s degree in a related field

  • High proficiency and experience with Microsoft Office and Google Business suite programs (Excel, PowerPoint, Google Sheets and Slides, etc.) including CRM experience with Salesforce, a requirement

  • Fluency with marketing operations, content management, and data analytics tools like Marketo, Seismic, Pathfactory, and JIRA are a plus

  • Operations-minded with a passion for efficiency and eye for detail, with experience in data management and analytics 

  • Interest in technology and desire to learn and grow

  • Functions well in a fast-paced environment, analytically minded 

  • Must be a strong self-starter and be able to multitask

  • Independent and confident problem-solver

  • Proactive and bold problem-solver, creative in a bind

  • Communicative and transparent team player 

  • Strong project management skills

About TIBCO

TIBCO Software Inc. unlocks the potential of real-time data for making faster, smarter decisions. Our Connected Intelligence Platform seamlessly connects any application or data source; intelligently unifies data for greater access, trust, and control; and confidently predicts outcomes in real time and at scale. Learn how solutions to our customers’ most critical business challenges are made possible by TIBCO at www.tibco.com.

Department

Marketing

Type

Full Time

Location

Pune, Maharashtra

India