Winning the Telco Street Fight
Telco operators have been facing some big challenges. As telco markets have become saturated, there are few opportunities to generate new business. Competing has become something of a street fight, with the biggest weapon being a great customer experience. In large part, today, that depends on the capabilities of digital business.
For telcos, a great, market-leading customer experience means shorter wait times; opportunities for self-service; addressing service problems quickly and directly; and integration of sales, care, order, technical support, and customer interaction channels. The goal is a much more efficient, seamless, no-need-to-repeat-yourself experience. It’s now really a requirement for all operators across information and communications.
Getting There
New entrants to industries around the world are typically already digital—but incumbents are coming on strong, especially those with experts helping: Ericsson and TIBCO. This alliance, a key part of Ericsson’s Digital Telco Transformation, is the ideal foundation for telcos looking to become digital in a way that avoids major disruptions.
TIBCO’s contribution is its enterprise services bus that integrates all of a telco’s data and provides real-time access to it. Ericsson’s contributions are its technologies and implementation expertise that accelerate digital transformation with a best fit solution that bridges business, IT, and network domains while minimizing total cost of ownership. The combination ends up being a lot more than the sum of its parts; It delivers a new operating model with capabilities including:
- The ability to create innovative, personalized services and bundles that customers want
- Reduced lead-to-conversion time with dynamic services delivered flawlessly
- Money streams from both traditional and multimedia services
- Analysis, monitoring, and management of issue resolution
Sound like what you need? Learn more about transforming to digital business with Ericsson and TIBCO.