Marketing and advertising firms are increasingly taking advantage of data-driven marketing to create better campaigns. Data-driven marketing uses customer information for optimal and targeted media buying and creative messaging. It is one of the most transformational technological changes in digital advertising.
It’s no secret that retail is in trouble. With bankruptcy and store closures, retailers need to think about how they can better appeal to customers in order to compete in the marketplace. The retailers that are successful are the ones who create a better customer experience by using data to… Read More →
Whether it’s your bed sheets at night, a towel after a shower, the t-shirt you wear all day, or the money you hand the barista, cotton is literally a part of your life. Fortunately, there are standards set for this fabric we so often use. The USDA’s Agricultural Marketing Service… Read More →
For NASA Principal Software Engineer James Matheson, when it comes to making sure NASA engineers and rocket scientists are sharing and working from consistent data, the benefit is clear. “We don’t want things to fail; it’s expensive,” said Matheson. “The better our data, the more accessible, the more value it… Read More →
JetBlue Soars with Connected Intelligence “We think of ourselves as the most caring travel provider in the world,” says JetBlue Director of Shared Development Services Andi Azzolina. “Our mission of humanity, and an amazing customer experience, will always be delivered through our 21,000 crew members. We’re always trying to offer… Read More →
T-Mobile US, Inc. is redefining the way consumers and businesses buy wireless services through leading product and service innovation.
Sportradar’s API Management Winning Streak The official provider of data for the NFL, NBA, NHL, International Tennis Federation, and NASCAR, Sportradar US is recognized as the fastest growing sports media provider in North America. With the industry’s most proficient software, it distributes easy-to-consume content and data while setting new standards… Read More →
Athenahealth provides software-powered services to healthcare providers, including electronic health records, patient engagement, practice management, revenue cycle management, and others.
EagleView is a leading provider of aerial imagery, data analytics, property data, and GIS solutions for local and federal government agencies as well as the construction, energy, infrastructure, insurance, and solar industries.
Brivo’s solutions are valued by businesses who want to secure their facilities and manage their physical security with the convenience of cloud technologies and the power of mobile-first solutions.