CEM Top Ten #6: Creativity and Innovation Are Not in a Battle with Data...
Data and analytics allow each element of marketing capability to thrive.
In this era of digital transformation, there has been a lot of discussion about...
Spotfire Tips & Tricks: Accessing Third Party Data Sources Using RinR
RinR is a TIBCO TERR package that enables an analyst to execute Open Source R commands. It is designed for special cases where TERR cannot execute...
Spotfire Tips & Tricks: Accessing Third Party Data Sources Using RinR
RinR is a TIBCO TERR package that enables an analyst to execute Open Source R commands. It is designed for special cases where TERR cannot execute...
How Self-Service Analytics Can Empower Your Organization
Executives and employees alike are demanding self-service analytics—access to data and analytics software—to manipulate and explore data, and generate their own insights. However, most...
The Gartner Business Intelligence & Analytics Summit: A Benchmark for Analytics Maturity
Companies of all sizes and industries are at different phases in their analytics maturity. No matter what stage of the analytics journey your organization...
The Gartner Business Intelligence & Analytics Summit: A Benchmark for Analytics Maturity
Companies of all sizes and industries are at different phases in their analytics maturity. No matter what stage of the analytics journey your organization...
What Role Should CIOs Take in Data Analytics Governance?
“CIOs who take an early leadership role in analytics governance will further demonstrate their own value and help invent their organizations’ future,” according to an...
Innovation: Getting Big Wins from Small Ideas
When it comes to innovation, people often think of ground-breaking innovation like Post-It Notes and laser surgery. But most companies would welcome a series...
Location Analytics: Powerful Visual Metrics to Save Time, Money
What do real estate and big data analytics have in common? While it may sound like the lead-in for a bad joke, the answer...
Taming the Monster of Machine Big Data
Facebook, emails, smartphone apps, embedded sensors – we live in an era where 2.5 quintillion bytes of data are generated daily. The velocity and volume...