Loyalty

Follow developments and current thinking on the loyalty sandards. The TIBCO Blog presents our take on where loyalty is headed.

Reaping the Benefits of Customer Rewards

This post summarizes four case studies where applying rewards programs have led to significant benefits for major brands. Three of the examples are in...
What’s In Store for the Best Customer Retail Experience?

What’s In Store for the Best Customer Retail Experience?

When the explosion in on-line shopping reached its zenith, it was all too easy to overlook the humble shop. Indeed many did, evidenced by...
Top 10 Customer Engagement Trends of 2015—#10: Shared Liability

Top 10 Customer Engagement Trends of 2015—#10: Shared Liability

Check out how the Top 10 customer engagement trends for 2015 are shaping up in this series. If you missed #9 last week, you...

Top 10 Customer Engagement Trends of 2015—#9: Permission Is Paramount

Check out how the Top 10 customer engagement trends for 2015 are shaping up in this series. If you missed #8 last week, you...

Top 10 Customer Engagement Trends of 2015—#8: Rewarding Through Experiences

Check out how the Top 10 customer engagement trends for 2015 are shaping up in this series. If you missed #7 last week, you...
Top 10 Customer Engagement Trends of 2015—#7 Rational vs. Emotional Loyalty

Top 10 Customer Engagement Trends of 2015—#7 Rational vs. Emotional Loyalty

Check out how the Top 10 customer engagement trends for 2015 are shaping up in this series. If you missed #6 last week, you...

Top 10 Customer Engagement Trends of 2015—#6: Interactions and Transactions

Check out how the Top 10 customer engagement trends for 2015 are shaping up in this new series. If you missed #5 last week,...
Top 10 Customer Engagement Trends of 2015—#5: The Win Before the Reward

Top 10 Customer Engagement Trends of 2015—#5: The Win Before the Reward

Check out how the Top 10 customer engagement trends for 2015 are shaping up in this new series. If you missed #4 last week,...
Top 10 Customer Engagement Trends of 2015—#4: Simple Scheme with Migration Path

Top 10 Customer Engagement Trends of 2015—#4: Simple Scheme with Migration Path

Check out how the Top 10 customer engagement trends for 2015 are shaping up in this new series. If you missed #3 last week,...

Orchard Supply Hardware Builds Customer Loyalty with TIBCO

Orchard Supply Hardware (OSH) operates 75 neighborhood hardware and garden stores in the US focused on paint, repair, and the backyard. The company was...