After the recent successful IPO of Twilio, a company whose business is to provide APIs around telephony capabilities, there has been renewed interest in companies looking to understand APIs. For Twilio, and other companies that provide APIs, they have made it possible to embed complex functionality into any sort of… Read More →
With their air mile schemes and frequent flyer programs, airlines have long been a frontrunner in the kind of personalized service delivery which has become an increasingly mainstream expectation in the customer service experience.
The hype around API belies the fact that this technology has been bubbling away under the radar for some time. But thanks, in part, to a significant contribution to today’s hyper-personalized customer experience, the technology’s profile has exploded as it evolves from a simple gap-bridging development tool to a true… Read More →
There are an awful lot of companies who are hurtling at light speed toward a better future based on digital business. They’ve drank the Koolaid, seen the movie—and now they want results. This is a perfectly normal response for something as hyped and full of real potential as digital business… Read More →
We are approaching an interesting industry inflection point when it comes to API management. The historical focus has been on providing functionality to “productize” and “manage” APIs, defining terms or service plans for accessing them, providing a gateway for managing access and security, and some analytic capabilities—all typically exposed through… Read More →
As you may have noticed, we just finished TIBCO NOW last week in Las Vegas, and it was all about one topic: Digital Business. This was an event loaded with best practices about all kinds of digital business initiatives. There were 2,000 attendees with roughly 150 sessions given by TIBCO,… Read More →
It’s been a few days since I got back from TIBCO NOW in Las Vegas, but I’m still riding the high. As you already know, TIBCO acquired leading API management provider Mashery this past September, which is how I joined the company. Since that time, I’ve learned a tremendous amount… Read More →
The last day of TIBCO NOW showed no signs of slowing down on the great content designed to help you make the most of your investment in the cloud and APIs. Where the last couple of days were full of product announcements and the business side of APIs, today was… Read More →
Day two of TIBCO NOW was all about transforming your organization into a digital business. We learned from the successes of Air France KLM and a leading retailer while receiving vital insights into the market and the strategies you’ll need develop to make your transformation a success.
We just finished our first full day at TIBCO NOW and between the keynotes and customer testimonials, it’s clear that APIs and cloud technologies are on the forefront of everyone’s mind.