Read the whitepaper on the Top 10 Marketing trends.
Technology is giving marketing and the CMO a makeover like never before. Not since the printing press gave us the leaflet has marketing been so impacted by the confluence of Big Data, analytics, loyalty, mobile/location, and social media. For an industry that has been undergoing gradual change for two decades,… Read More →
It wasn’t long ago that marketing was all about the art of segmentation, message, and ad spend. For some, it still is, but for clever marketers, the dark art days of marketing are over. Now it’s all about customer engagement, real-time marketing insights, and right-time marketing. Science—in the form of data, analytics, prediction,… Read More →
The busy holiday season is about to arrive, along with new product launches and deals. Most people are busy planning their holiday shopping or a vacation to visit loved ones. The first thing that comes to my mind while shopping, booking a flight, or a hotel is the rewards I… Read More →
When we were kids, we headed each October to the local farms to find the perfect pumpkin for Halloween. The biggest constraint was the size of the pumpkin…it was a rule that we had to be able to carry our choice to the car. We were a highly motivated bunch,… Read More →
Marketing applications offered as downloads or services are exploding all over the Internet. Everyone wants in on the real-time marketing game, likely because as the U.S. and the world come out of an extended economic downturn, there are few places more ripe for automation with a direct correlation to efficiency than how… Read More →
Many smartphone releases often focus around hardware advances such as design, functionality, and feel. This intense focus often leaves many of the cutting-edge software updates in the dark. Apple gave customer engagement management a tremendous boost with its release of the iPhone 5S and iOS 7, and most people don’t… Read More →
The fundamental concepts of banking have remained the same for centuries. However, the need to reinvent the image of the financial industry with branding, promotions, and events to make it “cool” could create an event-driven game; this would engage a target user base while increasing business efficiency. Event processing is at… Read More →
To be an excellent salesman, one must understand customer motives better than customers themselves. There are certain techniques and psychology is dedicated to understanding customer behavior. Customer loyalty adds an additional level of complexity to the shopper-salesman relationship.
In today’s always-on marketplace, brands have many options regarding how and when to interact with their customers. While it may be tempting to act immediately on information, like a customer’s location or other real-time data, patient marketers know that there’s a best time to respond that may or may not… Read More →