CEM Top Ten #10: Empowering Marketers to an Even Greater Extent in the Midst...

Impressions of digital natives—those who have made the most significant impacts on customer experience—are of fast-paced, throw-caution-to-the-wind Millennials who, through sheer audacity, blow away...

CEM Top Ten #9: Think Mobile to Be Mobile Relevant

After a decade of growth in users, capabilities, and behavioral adoption, we’re certainly ready to be “mobile first.” The key insight is to utilize...

CEM Top Ten #8: Customer Experience Follows When You Invest in Really Knowing Your...

The power of relationship building through CX enhancement emanates from knowing what genuinely motivates and moves your most profitable customers. I have incredible respect for...

TIBCO Customers Awarded for Blazing the Tech Trail at TIBCO NOW

Still buzzing from all of yesterday’s TIBCO NOW excitement? It was all about analytics and FUN! Between the Trailblazer Awards, out-of-this-world presentation by Adam Steltzner,...

CEM Top Ten #7: Digital Transformation Must Deliver Unique Capabilities Up and Down the...

Successful digital transformation evolves value creation exactly where you would expect, but revolutionizes value creation in areas historically ignored. Lately, the topic of digital transformation...

CEM Top Ten #6: Creativity and Innovation Are Not in a Battle with Data...

Data and analytics allow each element of marketing capability to thrive. In this era of digital transformation, there has been a lot of discussion about...

CEM Top Ten #5: Context is the Fundamental Driver of the Customer Experience Revolution

Last time we talked, I referenced APT and FoundryDC founder Jim Manzi and his approach to Big Data. Jim spoke at the TIBCO London...

CEM Top Ten #4: Investing in Your Analytic Journey

A couple of years ago, I participated in a CMO dinner held by The CMO Club in Chicago. As part of the get-to-know you...

CEM Top Ten #2: Relevance as Defined by the Consumer

Much of our discussion of digital transformation is focused on impacting consumers’ experiences by anticipating their needs and delivering offers, service and communications that...

CEM Top Ten #1: Customer Experience Dominates Digital Transformation

The last decade taught us a lot about chasing digital shiny objects: the maturation of digital technologies, the unprecedented explosion of consumer adoption of...