Context is everything in today’s world where you have an ever-increasing volume of data and a shorter time to analyze and take action to capitalize on an opportunity or eliminate a threat. Knowing that a customer is engaging with your company through your web site opens up an opportunity for… Read More →
The key to any publicly funded organization is the connection between the giver and the receiver. It makes sense: the more engaged someone is with a cause, the more likely he or she will become a partner and support future work. For the last 60 years, World Vision has mastered… Read More →
The emergence of multiple customer interaction channels over the past decade has led every B2C company to ensure they have a presence in each new and exciting channel. But in the race to be present, have we forgotten about the customer experience? Putting the “customer at the heart of everything… Read More →
Self-serve business intelligence is all the rage. Get your data sets, mash up your data, and develop your own insights. But guess what?
One of the greatest challenges for company leaders and employees is keeping up with the frenetic pace of business. Customer preferences and market conditions can turn on a dime. Being able to track changing business conditions is difficult enough.
Best-of-breed mobile applications require careful design of the services layer. Just because an existing web app works well on a fat client doesn’t mean it will work well running on your phone, regardless of the number of mobile client optimizations you may have added to your code. Mobile and Desktop… Read More →
A four-tier mobile engagement platform differentiates itself with a separate delivery tier to assist in solving key challenges associated with current delivery systems. The growing size of webpages is not suited to mobile browsing and can be detrimental for users’ experience with brands and apps alike. By using a four-tier… Read More →
As US mobile operators engage in an all-out price war to attract rival customers, analysts are expressing rising concerns that carriers could be facing tighter profit margins. In fact, Roe Equity Research analyst Kevin Roe sees an “unhealthy market dynamic” since he’s not convinced that AT&T’s recent $200 credit offer… Read More →
The total number of mobile application users stood at 1.2 billion at the end of 2012. This number is forecasted to grow aggressively at 30% a year, to reach 4.4 billion users by the end of 2017. Mobile applications—whether for your customers, partners, or employees—are becoming an increasingly important tool… Read More →
T-Mobile, AT&T, and other wireless carriers continue to offer deals aimed at enticing customers of rival networks to jump ship. T-Mobile’s latest offer, dubbed Un-Carrier 4.0, includes its willingness to offer customers up to $350 to cover early termination fees and up to $300 for trading in their phones.