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Alan Ho

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An experienced business to business (B2B) marketing veteran with over 16 years in the Information Technology industry, Alan is the newly appointed Director of Marketing for Asia Pacific and Japan. Based in Singapore, he is responsible and oversees TIBCO’s overall brand development and messaging within Asia Pacific. His mandate will also include product positioning and customer retention strategies focusing in the region. A firm believer in innovation, he is an advocate on utilising augment intelligence and analytics to transform the way leads are generated and focused on creating that exclusive customer experience.