Old Architecture Might Be Stopping You From Reaching New Customers

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A modern architecture can increase your profits and drive customer loyalty. Here’s an example. Recently while shopping at a big box retailer, I discovered a new product presented through an interactive video kiosk that illustrated its features. After watching the video, I became interested in buying the product, but the price was more than I wanted to spend. Fortunately, a coupon was offered at the end of the video that reduced the product’s price enough to convince me to buy it. All I had to do was provide my email.

So I did. And then, I refreshed my inbox to check for the coupon. Then I refreshed it again. And again. And again. No coupon. It wasn’t an email problem on my end, as I was receiving emails from other sources. Finally, I decided to get on with my shopping instead of hanging around at the kiosk.

Eventually, I did get the coupon—after I had left the store and arrived home. Unfortunately for the business that manufactured this product, it lost a sale that day because it didn’t engage with me—a potential customer—immediately when an opportunity was created. When it finally did, the opportunity was lost, perhaps never to return. 

Of course, I don’t know the details of the manufacturer’s IT architecture behind the scenes of my experience, but I’m willing to bet that it was built with old, legacy approaches that are slow, hard to change, and execute batch-type processes.  

Today’s business environment, however, demands a new approach—a modern architecture built with leading technologies and patterns. 

What is a Modern Architecture?

A modern architecture works in real time, scales to meet any demand, and can be adapted quickly to meet changing business conditions. Modern architecture doesn’t just support the broader enterprise but empowers it to transform in new and exciting ways. 

For example, with modern architecture, your organization can: 

  • Execute your business processes with far greater speed, more intelligence, and increased agility to meet ever-evolving business conditions
  • Create experiences that completely delight your customers and increase loyalty to your brand
  • Uncover and capitalize on opportunities that can lead to new sales, products, and competitive differentiators
  • Identify and mitigate situations where your enterprise, customers, and partners are exposed to risk

Four Fundamental Elements of a Modern Architecture

To help businesses evolve their rigid and legacy architectures, we built the TIBCO® Responsive Application Mesh, which provides a vision for a modern and agile application architecture supported by an operational blueprint to guide implementation. Modern architectures must contain four fundamental elements: cloud-native, event-driven, API-led, and open. 

Cloud-native Architecture

First, it originates in the cloud to take maximum advantage of the capabilities that cloud platforms offer. A cloud-native approach breaks down large, monolithic applications, and deploys them to the cloud as small, cohesive services, such as microservices or functions, that are more easily evolved, deployed, and scaled. These services are connected together and spun up quickly by the cloud platform when needed and terminated when processing is complete so that the right amount of compute resources are made available immediately to meet any level of demand (such as a large number of customers requesting a coupon for your product) with no human intervention required. A cloud-native approach thus makes your enterprise more scalable and agile. 

Event-driven Decisions

Next, a modern architecture is event driven. It recognizes that all sorts of ‘things’ take place across your ecosystem every second—events that could represent potential opportunities or threats to your enterprise. This might include spikes in environmental data from embedded sensors within shipping containers or details on how a customer is engaging a retail kiosk. It could be anything that happens anywhere, and at any time, that your business will want to know about. A modern architecture can sense and react in real time to these events because often, the ability to act lasts only a few minutes or just a few seconds. At the same time, it processes events and reacts intelligently by applying business rules or artificial intelligence so that the most optimal action is taken given the context of an event.   

API-led Connections

Modern architectures also implement an API-led approach as the foundation of interoperability across complex hybrid environments that span on-premises systems, cloud platforms, SaaS solutions, smart devices, and beyond. With API-led integration, connections can be made and remade quickly across your entire digital ecosystem so that your enterprise operates faster, adapts digital services rapidly to meet evolving business conditions, and breaks down silos everywhere to create seamless experiences for your customers.

Open Platform

Finally, a modern architecture is built on an open platform. Leading organizations recognize that the most innovative approaches to architecture don’t just originate inside the walls of an enterprise but are inspired by a global community of developers. Thus, key elements that form the modern architecture have emerged from the open-source community, including Kubernetes for microservices orchestration, Apache Kafka for event stream processing, and Project Flogo for the visual development of event-driven applications.

Get Started with TIBCO

TIBCO has partnered with global organizations across all industries to help them achieve superior business results enabled by modern architectures, such as:

A modern architecture would not have missed a sale opportunity like the one I created—it would have created them and far more. Start your journey to a modern architecture to transform your business for today and tomorrow. Learn more about the TIBCO Responsive Application Mesh and when your business is ready to reach new customers, contact us.