When I was interviewing to become TIBCO’s new Chief Marketing Officer, I was blown away by the incredible innovation and value we create with our customers and how we are part of transforming almost every industry. And then last week, our customers, partners, and our team gathered at a sold-out TIBCO NOW event in London, where I was able to truly experience how TIBCO propels our customers’ innovation. Many customers shared their inspiring stories of innovation where I learned the core ingredients of successful and sustainable innovation: disruptive strategies, great teamwork, and data-driven insights. My team and I can’t wait to share our “innovation everywhere” imperative with you at our TIBCO Analytics Forum (TAF) October 28-30 in Houston.
Below are a few examples of stories that I enjoyed at TIBCO NOW London, which should give you an idea of what inspiration you might find at TAF 2019:
Innovation was key to Goya becoming the premier choice for authentic Latino foods and the largest, Hispanic-owned food company in the United States. From farm to shelves, TIBCO helps Goya know everything it needs to know about its supply chain so it can optimize every step across 26 facilities, 4,000 employees and serves millions of happy customers.
While they say “data is the new oil”, Hunt Oil knows that innovative use of data yields oil. In fact, five-to-ten percent more once they teamed with TIBCO. From the well to the refinery and in real-time, petroleum engineers can analyze 10 years of production data and in just a few seconds uncover whatever insights are required to optimize their business.
Mercedes-AMG Petronas Motorsport
Who doesn’t love the roar of an F1 car? Five-time consecutive constructors’ and drivers champion Mercedes-AMG Petronas Motorsport relies on data to gain the ultimate competitive advantage. Driven by billions of data points, captured via 50,000 channels and tested over millions of simulations, the team collaborates with TIBCO to design the best car, ensure the most-prepared driver and crews, and execute the best data-driven strategy at each race.
I am pumped up for you to come hear how we can help companies improve their use of data and analytics to drive innovation, stay ahead of the market, and continue to be leaders in their categories. It all begins at the TIBCO Analytics Forum. I hope to see you there!