TIBCO Spotfire X is now certified on Teradata Vantage, a new data platform announced in October 2018, that can manage and analyze any type of data with high availability and concurrency while supporting all the deployment options and tools you expect.
Teradata Vantage is a great fit for Spotfire analytics. Now our smart, secure, governed, enterprise analytics platform with built-in data wrangling is enhanced with Teradata Vantage analytic functions powered by the Vantage NewSQL engine. With these new functions available within Spotfire, business users and analytics experts alike can combine these powerful analytic tools with greater ease of use.
The certification enhances Spotfire’s ability to provide self-service, AI-driven, visual, geo, and streaming analytics. It also strengthens the long-term technology partnership between Teradata and TIBCO.
Below are three examples of analytical functions essential for any company understanding customer behavior on the web. Insights gained with functions like these allow organizations to become insight-driven, providing more value to customers.
- nPath – The nPath function scans a set of rows and looks for patterns that you specify. For each set of input rows that match a pattern, nPath produces a single output row. This function provides a flexible pattern-matching capability that lets you specify complex patterns in the input data and define the values that are output for each matched input set. nPath is useful when your goal is to identify the paths that lead to an outcome. For example, you can use nPath to analyze website click data to identify paths that lead to sales over a specified certain amount of time.
- Sessionize – The Sessionize function maps each click in a session to a unique session identifier. A session is a sequence of clicks by one user that are separated by at most n seconds. This function is useful for tracking sessions and detecting web crawler (“bot”) activity. A typical use case is to understand user browsing behavior on a web site.
- Attribution – The Attribution function is used in web page analysis, where companies can assign weights to pages before certain events, such as buying a product. This function takes data and parameters from multiple tables and outputs attributions.
Other new functions within the NewSQL engine include time series functions, 4D analytics functions and scoring functions for decision trees and many more.
For more examples of how these functions are used in Spotfire to create custom queries, check out our post on TIBCO Community.