TIBCO CMO Thomas Been Named Marketing Executive of the Year

Trophy Winning Award Sport Success Achievement Cup

TIBCO Software is so proud to announce that its chief marketing officer, Thomas Been, has earned the prestigious PR World Awards for Marketing Executive of the Year. The coveted annual PR World Awards program encompasses the world’s best in recognizing public relations, marketing, corporate communications, investor relations, and business development professionals, teams, departments, and achievements from every major industry in the world. Organizations from all over the world are eligible to submit nominations, including public and private, for-profit and non-profit, largest to smallest and new start-ups.

TIBCO CMO Thomas Been (PRNewsfoto/TIBCO Software Inc.)
TIBCO CMO Thomas Been (PRNewsfoto/TIBCO Software Inc.)

As CMO, Thomas successfully drives TIBCO’s company-wide marketing initiatives with measurable results—streamlining processes, improving metric accuracy, augmenting leads, and increasing conversion rates. Under Thomas’ leadership, the TIBCO marketing department has implemented an improved content engagement platform and embraced a new lead management process, enabling Thomas’ team to increase customer engagement and conversion. Furthermore, Thomas’ contributions to TIBCO’s marketing strategy have been recognized as best practice, as other companies reach out to TIBCO for guidance on adopting the same tools and methodologies.

“We’re delighted to see Thomas recognized with this esteemed industry award,” said Murray D. Rode, chief executive officer, TIBCO. “It’s a well-deserved achievement that serves as a testament to his forward-thinking and innovative approach to digital marketing, as well as his outstanding leadership, which has delivered tangible results, including an expanded pipeline and more than double the revenue generated from marketing programs.”

Winners will be honored in San Francisco on Monday, June 26, during the annual 2017 SVUS Red Carpet Awards Ceremony Dinner.