Equifax powers the financial future of individuals and organizations around the world. Using the combined strength of unique and trusted data, technology, and innovative analytics, it has grown from a consumer credit company into a leading provider of insights and knowledge that help its customers make informed decisions.
One of Equifax’s main goals was to blend business and technology in a way that both its business users and decision-makers could access analytical insights without needing technical skills. In particular, sales consultants needed fast access to the latest intelligence so they could provide more value to customers.
The main challenge was that the company’s multiple data sources were not linked. It needed to connect these sources to an Hadoop environment, handle large amounts of data, and provide easy exploratory analysis. It also needed to enable report customization for designing reports for groups from the C-level to sales, and provide analytics to those who didn’t have technology expertise. In addition, Equifax wanted to establish a partnership with a stable vendor it could trust. Failing to meet these challenges meant risking market share and not being able to provide the most value to customers.
Read about what Equifax did to attain access to all its data, reduce time to market for analytics insights, differentiate, and start gaining market share to become a true thought leader in its industry.
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