Ignite Hires Spotfire to Find Revenue Opportunities, Efficiencies

Ignite is the innovation lab for Adecco, the world’s largest staffing company. Headquartered in Jacksonville, Florida, the small company of 25 (including dog Boston) is laser focused on changing the way people find work.

As Adecco’s innovation fuel, Ignite’s goal is to help its sister business units find new revenue opportunities and improve internal efficiencies. Though Ignite’s products generate a lot of data, data wasn’t the first thing they thought of as they were building products. Says Director of Operations Eleanor Vajzovic, “We realized we weren’t basing decisions on facts, but on emotions and gut instincts. We weren’t making the right decisions.”

Ignite wanted a tool that would visualize data and bring understanding about who uses their products and why, which were most effective marketing channels, and what impact their products were having.

Says President Sean Paley, “We needed analytics that would help us understand the cost of building our products. We needed to satisfy three use cases: the casual user needing to see KPIs and how a product was performing; individuals needing to drill into the data and learn how a product could be optimized; and analysts needing to do very deep analysis and find new opportunities and new ways to look at the data.”

Read how Spotfire helped Ignite meet its goals and identify new use cases for its products, in some cases doubling capabilities for providing increased business value to users.