NXP Semiconductors creates solutions that enable secure connections for a smarter world. In the semiconductor industry, constant margin improvement is a common challenge, and no different for NXP. “We have a complex sales model in which we sell our products directly to customers and also through distributor channels,” explains Liesbet Wouters, senior business process expert. “We have distributor incentive programs, and we have to be constantly aware of different regional incentives, whether they are on track or not, the margin we are allowing, and whether there is any margin leakage in a region. We needed to really analyze all the data from all the channels and all the regions all the time.”
However, a traditional, static BI environment was getting in the way. “It would easily take three to six weeks just to add a column or graph to a report,” says Wouters. “And we were highly dependent on IT.” Though NXP’s sales and marketing departments had several applications with BI embedded, which provided fast analyses, these discrete systems made data mashups difficult and time consuming. “Our analysts weren’t able to spend much time analyzing data because they were pulling it from all kinds of sources. So, even if we could find an outlier, we were too late to act on it,” says Wouters.
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