TIBCO ActiveMatrix BusnessWorks™ Plug-in for Marketo connects Marketo with legacy on-premise or cloud applications. It interacts with Marketo through the Marketo API to connect to other enterprise applications so you can access Marketo data for lead management, marketing automation, and nurture-track campaign performance.
The plug-in calls Marketo functions like delete, import, retrieve, and upsert from inside the ActiveMatrix BusinessWorks integration platform. You can delete one or more MObjects and import leads to existing static lists. The retrieve command retrieves leads, campaigns, and MObjects. Upsert enables you to update leads and MObjects, as well as request and schedule campaigns.