Gartner Magic Quadrant for Master Data Management of Customer Data Solutions

Trusted master data is increasingly recognized as a prerequisite for the realization of the digital business, and MDM of customer data is central to that requirement. This Magic Quadrant will help information management leaders find the right vendor of MDM of customer data solutions for their needs.

As the name suggests, MDM of customer data focuses on management of the data domain relating to customers, though the solutions can be used to govern other "party"-type data (for example, supplier master data).1


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Gartner Magic Quadrant for Master Data Management of Product Data Solutions

Increased demand in end-user organizations for a trusted single view of product data to drive digital transformation is resulting in greater demand for MDM. CIOs, chief data officers and information leaders should use this report to understand this market in support of their digital agendas.

As the name suggests, MDM of product data focuses on management of the domain relating to products, although the solutions can be used to govern other "thing"-type data. Product data, as well as part and asset data, is becoming more critical due to the rise in hype and interest related to the Internet of Things (IoT).2


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1 Gartner, Magic Quadrant for Master Data Management of Customer Data Solutions, Bill O'Kane, Saul Judah, November 2015
2 Gartner, Magic Quadrant for Master Data Management of Product Data Solutions, Bill O'Kane, Saul Judah, Terilyn Palanca, Michael Patrick Moran October 2015
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