Get the report: "Gartner Magic Quadrant for Master Data Management of Customer Data Solutions"

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Excerpt from the Gartner report

Organizations use MDM of customer data solutions as part of an MDM strategy, which in itself should be part of a wider enterprise information management (EIM) strategy. An MDM strategy potentially encompasses the management of multiple master data domains, such as customer, product, asset, person or party, supplier and financial masters.

In this Magic Quadrant "customer data" is defined as including consumers, business customers, channel/trading partners, prospective customers, citizens, constituents, people of interest, healthcare professionals, patients and counterparties; it excludes other parties, such as human resources and suppliers.

Get the report: "Gartner Magic Quadrant for Master Data Management of Product Data Solutions"

Magic Quadrant for Master Data Management of Customer Data Solutions

Excerpt from the Gartner report

This Magic Quadrant offers insight into the portion of the packaged MDM solution market that focuses on how organizations master and share a "single version" of product data with multiple views of it across their operations — achieving a single version of master data is a key initiative for many organizations.

In this Magic Quadrant, "product data" includes a range of "things," such as finished products, parts, assets, services, materials and financial instruments.