TIBCO Loyalty Lab to Host Customer Loyalty Management Webinar

Customer Loyalty Management Marries the Art & Science of Loyalty

Palo Alto, Calif.

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24 April, 2013

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TIBCO Software Inc. (Nasdaq: TIBX) today announced that it will host a complimentary webcast on Tuesday, April 30 at 10:30 a.m. PDT, titled: "Customer Loyalty Management: Marrying the Art and Science of Loyalty." The webcast will be hosted by David Rosen, who leads TIBCO Loyalty Lab's Marketing Group. Mr. Rosen will address how to use these elements to marry the art and science of loyalty:

  • Loyalty programs
  • Wider Event Streams
  • Marketer-Driven Relationship Marketing,
  • Test & Learn

When/What: "Customer Loyalty Management: Marrying the Art and Science of Loyalty" webcast – Tuesday, April 30 at 10:30 a.m. PDT.

The tide has shifted. Every interaction with a brand has the potential to help turn customers into fans – in store, online, via social networks and mobile. The culmination of these points of engagement is Customer Loyalty Management, and it's redefining marketing.

Information: To register for the complimentary webcast, please visit: http://forms.loyaltylab.com/webinar_clm

To learn more about how TIBCO Loyalty Lab can give you the right tools and technologies to help you achieve "right-time" interaction, create brand advocates and ensure customers think of your brand first.

About TIBCO
TIBCO Software Inc. (NASDAQ: TIBX) is a provider of infrastructure software for companies to use on-premise or as part of cloud computing environments. Whether it's efficient claims or trade processing, cross-selling products based on real-time customer behavior, or averting a crisis before it happens, TIBCO provides companies the two-second advantage® – the ability to capture the right information, at the right time, and act on it preemptively for a competitive advantage. More than 4,000 customers worldwide rely on TIBCO to manage information, decisions, processes, and applications in real time. Learn more at www.tibco.com.

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TIBCO, tibbr, two-second advantage, and TIBCO Software are trademarks or registered trademarks of TIBCO Software Inc. in the United States and/or other countries. All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification purposes only. For more information, contact www.tibco.com.

TIBCO Software Inc.

Lindsey Ashjian Torres

Public Relations

+1 650 846 8862

public.relations@tibco.com