TIBCO

Telecommunications

Mobility for Me

Create a communications experience beyond the network, device and plan: an experience so integrated with the subscriber that it becomes an indispensible extension of themselves. Apply business, personal and location context to customer interactions in real time: make relationships meaningful.

When used effectively Contextual Mobility can:

  • Take advantage of a short lived opportunity
    Real-time promotions, opportunity matching and instant activation
  • Reduce the impact of an adverse event
    Monitor and proactively manage poor network performance for high-value subscribers
  • Create innovative services
    Enable P2P airtime recharge to friends & family while roaming with credit monitoring & alerts
  • Deliver a more compelling customer experience
    Personalize and adapt the user interface based on mobile context for faster interaction

Designing a handset upgrade offer for when a near end-term customer walks past a retail store is easy. Navigating the context data maze to execute the offer in real-time is not. Millions of subscribers, constantly on the move, all with different preferences and billing status: the scale of the data problem is immense. Extracting timely value from this data requires speed and performance that transactional, database-driven architectures cannot deliver. Their data retrieval methods are too slow – information simply cannot arrive in time to strike while the context is hot. While these systems may provide volumes of insight hours, days or months later, the fertile moment of opportunity will long have passed.

TIBCO event-driven, in-memory technologies empower action in the moment an event occurs. Data flows freely throughout the enterprise – enabling meaningful patterns of events to be identified and tracked. A customer is walking past a retail store and historical data shows a plan is about to expire. Is it time to extend a relevant handset upgrade offer and up-sell?

TIBCO and Communications

Read how communications providers remain competitive with a proven TIBCO technology foundation.

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