New Product Introductions and Promotions
Drive More Demand with Effective New Product Introductions and Promotions
New product introductions and promotions place added stress on inventory as customers are incented to buy. It is essential that a pulse is kept on demand so that replenishment can happen immediately. It is no good to realize two weeks or even two days after a new product has been introduced that Best Buy could have sold more iPads in initial weeks at the Best Buy in Plano, Texas, if supply had been sufficient to avoid a sell-out, or if shipments to the Roanoke, Texas facility, where sales were slower, could have been diverted to Plano.
TIBCO's real-time infrastructure and business process management (BPM) technology handles the process and communicates demand information so that all logistics parties have a holistic view: from the point of purchase to corporate planning and marketing, to manufacturers and raw material suppliers. Inventory can be replenished on-demand and the success of promotions and new product introductions are instantly known while the promotion is happening. Promotions and new product introductions are executed with more sales and happier customers, not out-of-stocks and disgruntled customer situations.
